Business networking is a social gathering of businessmen from various parts of the city, country or globe depending on the scale of the networking. Internet, that has become a powerful tool of communication and exchange of ideas, has become a platform for entrepreneurs from all over the world to interact with each other on networking sites. Like-minded businessmen yearning to seek new business opportunities congregate together on socio-business sites in order to spread their ideas to other entrepreneurs eager to lend their ears. Just like numerous social sites (viz. facebook) that enable netizens to befriend people from various cultures & ethnicities, such business networking events are tailor-made for professionals who are keen to develop or strengthen their business relationships.How is business networking done: Though, there are other non-virtual media as well for this form of networking, it is internet that has revolutionized this concept as it renders business networking possible on a global scale. Several networking sites have taken birth over the last few years which enable like-minded businessmen to exchange business leads. Being socio-business sites these are slightly less formal and break the protocol that can often act as a barrier between two unknown entities. These business sites provide a space for informal gelling that can go a long way into building a very powerful relationship between the businessmen. Though the chief goal and the common objective is to generate business opportunities, this form of networking is reliant on personal camaraderie. People get to meet other entrepreneurs & professionals irrespective of culture or language. In general, some business networks often make arrangements for a monthly, weekly or fortnightly meeting. Benefits of business networking: It is owing to the emergence and instant success of such networking sites that business classes are reaping a plethoric number of benefits including the following:a. Generating newer ideas: Networking events lend a platform for all to generate new ideas and opportunities when it comes to business and profession. Congregation of businessmen from diverse fields and of varying statuses does ensure healthy interaction, sharing of ideas and eventually creation of new relationships. While a young entrepreneur can gain a lot from such networking sites by learning from his experienced counterpart, the latter can get an insight into the innovative schemes put forth by the younger generation.b. Cost-effective Advertising & PR: Business networking is another way of an effective and unconventional form of advertising. An enterprise can advertise itself albeit passively through such networking sites. In fact, this is more in the line of strengthening one’s public relations since an organization is socializing with a whole community of potential customers & passive marketers. More importantly, this serves as a cost-effective publicity which is not just economic but can also be a lot more effective than the regular paid advertisements. c. Other benefits: Networking events serve as a great source for data and information especially for larger corporate houses. Besides, technological growth and adoption is also accelerated by the process. Innovational ideas are also encouraged and work-recruits can also be done effectively and even promptly.